When Drayton Bird, David Ogilvy and Bob Stone started to talk about direct marketing would they have imagined an employee writing a 140 characters in a social network could help a company connect with millions of people – instantly. And that a lone consumer with a video camera and a sleeping ‘cable guy’ could turn public opinion away from one of the worlds biggest communications companies – in the comfort of the consumers living room? So who is using what? Twitter’s traffic has grown tremendously in the past year, but how many people are actively using the service versus casually passing by? According to the latest research from eMarketer, that number will be at around 18 million by the end of 2009. eMarketer considers “users” as people who access Twitter via any platform – Web, client, mobile or otherwise – at least once per month. The study was also US-only, and the research firm calls its estimates “conservative” in light of other stats that show Twitter has a high abandonment
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.