Helping business align their Value Proposition to their Customers Having recently attended a seminar that demonstrated a Business Model Tool called Canvas™ it became obvious how little businesses understand their customers when presenting their product offering. It seems that business often have a biased and myopic view of their product/service and how beneficial it will be for customers that 'other' selling challenges are ignored or not considered in the Value Proposition development process. The Canvas business model offers a process to ensure ALL the key elements of a business, product or service are considered so the resulting findings support Customer Segments needs alongside the final Value Proposition. Making creative more accountable MindWorks has long been aware of the importance of ensuring customers are front-and-centre of any product offering. We refer to better understanding the 'customers nagging need' that the product offering will fulfill. O
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.