MAKING BIG DATA SMALL - TURN A LIST INTO A DATABASE Big data is all about joining up various sources of data and using it to improve productivity and profitability through better business intelligence. Business intelligence (BI) tools are the technology that enables business people (and marketing teams) to transform data into useful information. That is, turn lists into insightful databases allowing marketers to improve customer satisfaction and ultimately sales. Does Big Data exist for SME's? Well, it may depend who you ask. According to Campbell Williams, group and marketing director at cloud services provider Six Degrees Group , "big data is confined to consumer mega-brands that are trying to work out what people are saying about them across a variety of unstructured data locations, such as email and social networking platforms." Conversely, Chad Carson, former Microsoft and Yahoo executive and now VP product at Pepper data states, “Big Data is a hot phrase th
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.