MindStage ® MindStage ® is a continuos direct marketing program with disciplined measurement criteria allowing past campaign learnings to move prospects along the sales pipeline What is MindStage ® ? A Lead Generation Engine MindStage is a 4 step process that identifies where prospects sit in the buying journey and moves them along the sales pipeline through a disciplined ‘test & learn’ continuos direct marketing program. How does MindStage work? Step 1 Disciplined Data Briefing Process (list selection) Step 2 Determine Success Criteria Step 3 Testing Step 4 Response Analysis The following outlines each step in more detail: Step 1 - Disciplined Briefing Process List Selection - identify ‘best customer’ profile from previous activity. Determine List Selection Criteria (from list fields and groupings) Step 2 - Determine Success Criteria Cost per Lead, Cost per Sale, Life Time Value opport
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.