6 steps to mobile landing page optimisation The rules for mobile landing page optimisation and standard landing page optimisation are fundamentally different. The goals are different. The metrics use to track success of landing page conversion are different. Even the definition of “conversion” is different. Beyond the tech guidelines, here are 6 steps to implement as you create a mobile landing page. 1. Mobile users want instant gratification Mobile users want to immediately call, buy, download or visit. Quick. Quick. Quick. They are not doing research. They want something that will immediately solve their problem. Research shows that 90 percent of mobile searches lead to action. 2. Define your goal Is it lead generation, application download, immediate purchase, phone call generation or coupon redemption? The answer to this question will define the type of landing page you create. In standard (PC) landing page creation, lead-gen or immediate purchase is the most common goal
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.