MindWorks Marketing Communications

PEOPLE THAT KNOW YOUR BRAND CAN GROW YOUR BRAND Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale. Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance. Tip 1 - Building Custom Audiences on Facebook can benefit your marketing Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms Increased touchpoints build brand presence and conversion for other channel marketi...

EMAIL MARKETING CAN BE COST EFFECTIVE AND REWARDING Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance. According to March 2016 polling from Econsultancy agency and inhouse marketers worldwide named email marketing most frequently as a tactic able to provide a strong ROI, at 80% and 73%, respectively.  The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI. Increases in ROI have been linked to the growing size of the email user base (including mobile) and market  penetration. So how can your brand maximise email marketing performance? Try these simple technical and marketi...