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LIFT YOUR EMAIL MARKETING ROI

EMAIL MARKETING CAN BE COST EFFECTIVE AND REWARDING

 Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers.

 However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance.

 According to March 2016 polling from Econsultancy agency and inhouse marketers worldwide named email marketing most frequently as a tactic able to provide a strong ROI, at 80% and 73%, respectively. 

 The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI.


Increases in ROI have been linked to the growing size of the email user base (including mobile) and market penetration.

 So how can your brand maximise email marketing performance? Try these simple technical and marketing tips:

 Technical Tips
  1. Check your domain reputation
  2. Before sending your email campaign, you should check its SPAM score.
  3. Avoid using link shortener services for the links inside your email.
  4. Use Professional Delivery Servers.
  5. Include a Plain Text version alongside HTML.


 Marketing Tips
  1. Maximise Subject Line realestate
  2. Avoid SPAM trigger words.
  3. Ensure your emails are mobile friendly/responsive.
  4. Ask for a reply.
  5. Use your email preview snippet wisely.
  6. Keep your email list clean.



Find out more:
Contact Cameron Steel on:
Email: camerons@mindworksmc.com.au
Phone: 02 9299 3300

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