Did the pioneers of Direct Marketing know where the road would lead?

When Drayton Bird, David Ogilvy and Bob Stone started to talk about direct marketing would they have imagined an employee writing a 140 characters in a social network could help a company connect with millions of people – instantly. And that a lone consumer with a video camera and a sleeping ‘cable guy’ could turn public opinion away from one of the worlds biggest communications companies – in the comfort of the consumers living room?

So who is using what?
Twitter’s traffic has grown tremendously in the past year, but how many people are actively using the service versus casually passing by? According to the latest research from eMarketer, that number will be at around 18 million by the end of 2009.
eMarketer considers “users” as people who access Twitter via any platform – Web, client, mobile or otherwise – at least once per month.
The study was also US-only, and the research firm calls its estimates “conservative” in light of other stats that show Twitter has a high abandonment rate (see: 60% of Twitter Users Quit Within the First Month). 
Nonetheless, the numbers are 50 percent higher the estimates that eMarketer made earlier this year, when they projected that Twitter would have just 12 million users at the close of 2009. Looking to 2010, the current estimate is for 26 million users.
Even so, Twitter remains just a fraction of the size of Facebook, who counts more than 250 million active users, 120 million of which they claim login at least once daily.
Meanwhile YouTube get serving well over a billion views a day.

Find out more:

Contact Cameron Steel on:

Email: camerons@mindworksmc.com.au

Phone: 02 9299 3300

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