Skip to main content

10 Key Landing Page Features That Convert Google AdWords Ads to Fresh New Leads

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion. 

This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow.

1.  Lift Ad Ranking with the right Headline and Copy
The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score.

2. Keep the eyeball moving with relevant Secondary Headlines
Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords.

3. Impeccable Grammar
All website grammar needs to be flawless. Always double and triple check your copy, and have someone else read it through. If you’re an eCommerce site asking visitors to provide personal and billing information, the trust of the customer could be compromised if there are spelling errors and sloppy grammar.

4. Taking Advantage of Trust Indicators
For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (i.e. VeriSign, etc.). When the optical solutions company ACLens began using VeriSign, they saw a 41% increase in conversions and a 58% increase in revenue per transaction.

5. Strong Call-to-Action are a Must
After a visitor reads the headline, it is crucial that they know what to do next. In the case of Mozilla Firefox, when they changed their call-to-action from “Try Firefox 3” to “Download Now - Free,” it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%, resulting in 500 more downloads during the time of the test.

6. Buttons & Call-to-Actions Should Stand Out
You already know the keywords that drove people to your Landing Page, use these keywords or an action phrase like “download now.” so visitors don’t have to think about next steps on their conversion journey. A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Keep the button big, bright, and above the fold.

7. Go Easy on the Links
Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a Landing Page, simplicity is best.

8. Use Images and Videos That Relate to Copy
Videos deliver key messages fast and hold attention. The content needs to be relevant and it will be engaging. Testimonials and product images can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

9. Keep It Above the Fold
This isn’t always easy now smartphone’s on small screens are so widely used however having at least one CTA (and button) right upfront will increase click throughs.

10. Capture Visitors Details after all you’ve Paid for the Click
If you can offer visitors a reason to leave some details about themselves i.e. an email address to receive monthly specials or a Newsletter, via an opt-in  ‘pop-up’ you’ve captured another channel and another touchpoint for the cost of that Click. This can be a great addition to your existing Remarketing strategy.

Lift your Google AdWords results. Contact Cameron Steel:
t 02 9299 3300


Popular posts from this blog

Curate or Create? B2B content that drives leads

Need more B2B leads? Try these 5 steps to curate and create content and lift qualified lead visits to your website today. Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A 2013 MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated that generating high-quality leads is their biggest concern. Their second biggest concern is “generating a high volume of leads.”
This Fresh Idea uncovers 5 easy steps for curating content that small to medium B2B marketing teams can cost effectively implement to 'win big' in organic search outcomes for their brand.

Step 1 - Identify - First identify what content you want to curate
Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.  If you're a B2B wireless equipment provider selling to telecom executives, then don't focus on the latest iPhone apps.  Instead focus a specific topic…


Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale.
Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance.

Tip 1 - Building Custom Audiences on Facebook can benefit your marketing
Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms
Increased touchpoints build brand presence and conversion for other channel marketing including …