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10 Key Landing Page Features That Convert Google AdWords Ads to Fresh New Leads

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion. 

This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow.

1.  Lift Ad Ranking with the right Headline and Copy
The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score.

2. Keep the eyeball moving with relevant Secondary Headlines
Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords.

3. Impeccable Grammar
All website grammar needs to be flawless. Always double and triple check your copy, and have someone else read it through. If you’re an eCommerce site asking visitors to provide personal and billing information, the trust of the customer could be compromised if there are spelling errors and sloppy grammar.

4. Taking Advantage of Trust Indicators
For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (i.e. VeriSign, etc.). When the optical solutions company ACLens began using VeriSign, they saw a 41% increase in conversions and a 58% increase in revenue per transaction.

5. Strong Call-to-Action are a Must
After a visitor reads the headline, it is crucial that they know what to do next. In the case of Mozilla Firefox, when they changed their call-to-action from “Try Firefox 3” to “Download Now - Free,” it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%, resulting in 500 more downloads during the time of the test.

6. Buttons & Call-to-Actions Should Stand Out
You already know the keywords that drove people to your Landing Page, use these keywords or an action phrase like “download now.” so visitors don’t have to think about next steps on their conversion journey. A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Keep the button big, bright, and above the fold.

7. Go Easy on the Links
Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a Landing Page, simplicity is best.

8. Use Images and Videos That Relate to Copy
Videos deliver key messages fast and hold attention. The content needs to be relevant and it will be engaging. Testimonials and product images can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

9. Keep It Above the Fold
This isn’t always easy now smartphone’s on small screens are so widely used however having at least one CTA (and button) right upfront will increase click throughs.

10. Capture Visitors Details after all you’ve Paid for the Click
If you can offer visitors a reason to leave some details about themselves i.e. an email address to receive monthly specials or a Newsletter, via an opt-in  ‘pop-up’ you’ve captured another channel and another touchpoint for the cost of that Click. This can be a great addition to your existing Remarketing strategy.

Lift your Google AdWords results. Contact Cameron Steel:
t 02 9299 3300


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