MindWorks Marketing Communications

MAKING BIG DATA SMALL - TURN A LIST INTO A DATABASE Big data is all about joining up various sources of data and using it to improve productivity and profitability through better business intelligence. Business intelligence (BI) tools are the technology that enables business people (and marketing teams) to transform data into useful information. That is, turn lists into insightful databases allowing marketers to improve customer satisfaction and ultimately sales. Does Big Data exist for SME's? Well, it may depend who you ask. According to Campbell Williams, group and marketing director at cloud services provider Six Degrees Group , "big data is confined to consumer mega-brands that are trying to work out what people are saying about them across a variety of unstructured data locations, such as email and social networking platforms." Conversely, Chad Carson, former Microsoft and Yahoo executive and now VP product at Pepper data states, “Big Data is a hot phrase th...

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion.  This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow. 1.  Lift Ad Ranking with the right Headline and Copy The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score. 2. Keep the eyeball moving with relevant Secondary Headlines Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords. 3. Impeccable Grammar All website grammar needs to be flawless. Always double and triple check your copy, and have someone...

Need more B2B leads? Try these 5 steps to curate and create content and lift qualified lead visits to your website today. Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A 2013 MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated that generating high-quality leads is their biggest concern. Their second biggest concern is “generating a high volume of leads.” This Fresh Idea uncovers 5 easy steps for curating content that small to medium B2B marketing teams can cost effectively implement to 'win big' in organic search outcomes for their brand. Step 1 - Identify - First identify what content you want to curate Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.  If you're a B2B wireless equipment provider selling to telecom executives, then don't focus on the latest iPhone apps.  Instead focus a sp...

How MindWorks Add-on Social Media Service benefits small to medium marketing teams attract new customers where they’re spending most of their online social time  raise awareness of your business and brands  increase website traffic, and  drive affordable leads and sales using paid marketing options With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity. Why Create a Social Media Marketing Strategy with MindWorks? With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more. MindWorks can create a social media marketing strategy that immediately helps marketers:  align business objectives ...