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Maximise your Social Media Presence

How MindWorks Add-on Social Media Service benefits small to medium marketing teams

  • attract new customers where they’re spending most of their online social time 
  • raise awareness of your business and brands 
  • increase website traffic, and 
  • drive affordable leads and sales using paid marketing options
With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity.

Why Create a Social Media Marketing Strategy with MindWorks?

With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more.

 MindWorks can create a social media marketing strategy that immediately helps marketers: 
  • align business objectives to social media objectives 
  • stay focused on social goals, and 
  • to support internal marketing team members coordinate execution efficiently when working in partnership MindWorks
Small to medium marketing teams objective alignment could look like this: 
Business Objectives Social Objectives
Brand Awareness Reach
Thought Leadership Consumption
Word of Mouth Shares, Likes, Retweets
Leads Actions
Sales Conversions

Six Steps to Creating a Social Media Strategy

1. Social Media Goals

Establish goals that marketers hope to achieve. Having these goals allows marketing teams to quickly react when social media campaigns are not meeting expectations. Without these goals, gauging success can be subjective and limits marketers proof of return on investment.

2. Social Media Audit

This requires identifying current social media presence:
  • ššwho is currently connecting to you via social media (insights)
  • ššwhich social media sites your target market uses, and
  • ššhow your social media presence compares to your competitors’.

3. Engagement Strategy

Having determined your best social media profiles to meet target audience write a mission statement for each.
Each mission statement includes the description of each social media profile’s purpose, and how this purpose contributes to your business goals.

4. Create or Improve Social Accounts

Every social media profile has a different audience and should be treated definitely. Optimised profiles should reflect business objectives and in doing so can help generate more web traffic (through SEO) and allow for cross promotion to other social media profiles accounts.

Social media profiles should be complete with images and text to each profiles specifications.

Dynamic (paid) social marketing requires its own set-up and payment gateway.

5. Maintain a Content Marketing Plan and Editorial Calendar

Great content is essential to succeeding at social media. Your social media marketing strategy should include:
  • šša content marketing plan - comprised of strategies for content creation and content curation, and
  • šan easy to use editorial calendar.

6. Test, Evaluate and Adjust

Build testing capabilities into every action.
  • Track your links through social media analytics to see the success and reach of social campaigns.
  • Follow page visits driven by social media with Google analytics.
  • Record and analyse your success and failures, and then adjust your social media marketing strategy in response.
Lift your Social Media results. Contact Cameron Steel:
t 02 9299 3300
e camerons@mindworksmc.com.au
w mindworksmc.com.au

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