FIVE GOOGLE ADWORDS MARKETING OPPORTUNITIES

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direct Marketing services immediately generate fresh leads and loyal customers.

If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity.

We have outlined FIVE opportunities below:

Opportunity 1 - Lift 'Quality Score' ranking

Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages.

Opportunity 2 - Testing vs Multiple Ads

Keywords should ideally be reflected in 'Ad Copy'.

Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.

Ad testing not only helps reduce wastage but also puts the 'advertiser' back-in-control instead of leaving it too Google algorithms.

Opportunity 3 - Keyword Insertion

Keyword insertion is an advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms.

Often reflecting the 'exact' terms used in search, resulting in a higher ranking.

Opportunity 4 - Search Terms

By reviewing Search Terms advertisers can either 'add' more relevant terms being used during a search or as importantly add more 'negative' terms avoiding Ads showing when broader terms are searched that may not be as product specific.

Opportunity 5 - Keyword Insertion

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.

Google Analytics can identify user device type, pages visited, length of visit and more…

Find out more:

Contact Cameron Steel on:

Email: camerons@mindworksmc.com.au

Phone: 02 9299 3300

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