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What is the best time to send an email campaign?

Getting campaign timing right to boost your email open and clickthrough rates

GetResponse analysed over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and click-through rates for email campaigns. The infographic below provides clear evidence of when to schedule your email campaigns to improve engagement:
"One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m.can increase their average open rates and CTR by 6%"



Highlights of the research:


  • Emails have the best results within the 1st hour after delivery. This is when 23.63% of all emails are opened. But 24 hours after delivery, the average open rate is close to zero.
  • Almost 40% of all messages are sent between 6 a.m. and noon. This can result in inbox clutter, and significantly decrease results for these emails.
  • Messages sent in the morning and early afternoon have a better chance of being noticed and consequently achieve better results: up to 10.61% open ratio and up to 2.38% CTR.
  • Subscribers’ top engagement times are 8 a.m. – 10 a.m. and 3 p.m.- 4 p.m. with up to 6.8% average open rates and CTR.

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