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FIND MORE CUSTOMERS ON FACEBOOK WITH CUSTOM AUDIENCES

PEOPLE THAT KNOW YOUR BRAND CAN GROW YOUR BRAND Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale. Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance. Tip 1 - Building Custom Audiences on Facebook can benefit your marketing Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms Increased touchpoints build brand presence and conversion for other channel marketi
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LIFT YOUR EMAIL MARKETING ROI

EMAIL MARKETING CAN BE COST EFFECTIVE AND REWARDING Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance. According to March 2016 polling from Econsultancy agency and inhouse marketers worldwide named email marketing most frequently as a tactic able to provide a strong ROI, at 80% and 73%, respectively.  The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI. Increases in ROI have been linked to the growing size of the email user base (including mobile) and market  penetration. So how can your brand maximise email marketing performance? Try these simple technical and marketing tips:
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GOOD REASONS TO ADD DIRECT MAIL TO MARKETING MIX

DIRECT MAIL HAS GROWN STRONGER AS MULTICHANNEL MIX  Each quarter, the Australia Post Consumer Survey canvasses more than 2,000 Australians, regarding their attitudes towards communications, advertising and the channels marketers use. In December 2014, the survey looked at how much direct mail people received and how their attitudes towards mail and email communications differ, depending on the industry sending the communication and the message type. While email is preferred for certain types of messages (such as company requests for information), physical mail is generally still the preferred channel for a range of message types across many industries . Rather than a move from mail to email, the preference for multichannel marketing has grown stronger: the percentage of people who would prefer to receive communications in both physical mail and email format continued to grow this quarter. Australians received an average of 7.5 pieces of personally addressed mail and 10.8 p
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FIVE GOOGLE ADWORDS MARKETING OPPORTUNITIES

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi
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BIG DATA FOR SMALL BUSINESS

MAKING BIG DATA SMALL - TURN A LIST INTO A DATABASE Big data is all about joining up various sources of data and using it to improve productivity and profitability through better business intelligence. Business intelligence (BI) tools are the technology that enables business people (and marketing teams) to transform data into useful information. That is, turn lists into insightful databases allowing marketers to improve customer satisfaction and ultimately sales. Does Big Data exist for SME's? Well, it may depend who you ask. According to Campbell Williams, group and marketing director at cloud services provider Six Degrees Group , "big data is confined to consumer mega-brands that are trying to work out what people are saying about them across a variety of unstructured data locations, such as email and social networking platforms." Conversely, Chad Carson, former Microsoft and Yahoo executive and now VP product at Pepper data states, “Big Data is a hot phrase th
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10 Key Landing Page Features That Convert Google AdWords Ads to Fresh New Leads

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion.  This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow. 1.  Lift Ad Ranking with the right Headline and Copy The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score. 2. Keep the eyeball moving with relevant Secondary Headlines Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords. 3. Impeccable Grammar All website grammar needs to be flawless. Always double and triple check your copy, and have someone else rea
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Curate or Create? B2B content that drives leads

Need more B2B leads? Try these 5 steps to curate and create content and lift qualified lead visits to your website today. Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A 2013 MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated that generating high-quality leads is their biggest concern. Their second biggest concern is “generating a high volume of leads.” This Fresh Idea uncovers 5 easy steps for curating content that small to medium B2B marketing teams can cost effectively implement to 'win big' in organic search outcomes for their brand. Step 1 - Identify - First identify what content you want to curate Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.  If you're a B2B wireless equipment provider selling to telecom executives, then don't focus on the latest iPhone apps.  Instead focus a sp
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