MindWorks Marketing Communications

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi...

One of Direct Marketing (DM) key benefits is its measurability. Marketers know whether the campaign has been a success or failure very quickly – almost instantly for some online campaigns – by measuring the ROI. In most cases the key measurability of DM is sales - did the revenue generate a profit after costs. However there is a growing acceptance that as markets become more cluttered and consumers more targeted other metrics need to be considered when determining campaign success or failure. The challenge for marketers is to broaden their view beyond measuring just the ROI on each and every DM campaign. A number of scenarios may exist which drive marketing decisions to only focus on ROI: Marketers are focused on the virtue of their products and the reasons why they believe the product will benefit prospects Marketers are pressured in today’s market to strive for short-term goals ie sales Marketers may view the fact that product has been previously purchased suggests ‘it will again’ an...