MindWorks Marketing Communications

EMAIL MARKETING CAN BE COST EFFECTIVE AND REWARDING Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance. According to March 2016 polling from Econsultancy agency and inhouse marketers worldwide named email marketing most frequently as a tactic able to provide a strong ROI, at 80% and 73%, respectively.  The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI. Increases in ROI have been linked to the growing size of the email user base (including mobile) and market  penetration. So how can your brand maximise email marketing performance? Try these simple technical and marketi...

Need more B2B leads? Try these 5 steps to curate and create content and lift qualified lead visits to your website today. Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A 2013 MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated that generating high-quality leads is their biggest concern. Their second biggest concern is “generating a high volume of leads.” This Fresh Idea uncovers 5 easy steps for curating content that small to medium B2B marketing teams can cost effectively implement to 'win big' in organic search outcomes for their brand. Step 1 - Identify - First identify what content you want to curate Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.  If you're a B2B wireless equipment provider selling to telecom executives, then don't focus on the latest iPhone apps.  Instead focus a sp...

How MindWorks Add-on Social Media Service benefits small to medium marketing teams attract new customers where they’re spending most of their online social time  raise awareness of your business and brands  increase website traffic, and  drive affordable leads and sales using paid marketing options With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity. Why Create a Social Media Marketing Strategy with MindWorks? With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more. MindWorks can create a social media marketing strategy that immediately helps marketers:  align business objectives ...

Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed   over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and click-through rates for email campaigns. The infographic below provides clear evidence of when to schedule your email campaigns to improve engagement: "One of the most important conclusions is that sending newsletters during readers’ top engagement times of  8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average  open rates and CTR by 6%" Highlights of the research: Emails have the best results within the  1 st  hour after delivery . This is when  23.63%  of all emails are opened. But 24 hours after delivery, the average open rate is close to zero. Almost  40%  of all messages are sent  between 6 a.m. and noon . This can result in inbox clutter, and signif...