MindWorks Marketing Communications

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion.  This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow. 1.  Lift Ad Ranking with the right Headline and Copy The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score. 2. Keep the eyeball moving with relevant Secondary Headlines Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords. 3. Impeccable Grammar All website grammar needs to be flawless. Always double and triple check your copy, and have someone...

How MindWorks Add-on Social Media Service benefits small to medium marketing teams attract new customers where they’re spending most of their online social time  raise awareness of your business and brands  increase website traffic, and  drive affordable leads and sales using paid marketing options With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity. Why Create a Social Media Marketing Strategy with MindWorks? With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more. MindWorks can create a social media marketing strategy that immediately helps marketers:  align business objectives ...

Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed   over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and click-through rates for email campaigns. The infographic below provides clear evidence of when to schedule your email campaigns to improve engagement: "One of the most important conclusions is that sending newsletters during readers’ top engagement times of  8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average  open rates and CTR by 6%" Highlights of the research: Emails have the best results within the  1 st  hour after delivery . This is when  23.63%  of all emails are opened. But 24 hours after delivery, the average open rate is close to zero. Almost  40%  of all messages are sent  between 6 a.m. and noon . This can result in inbox clutter, and signif...