MindWorks Marketing Communications

DIRECT MAIL HAS GROWN STRONGER AS MULTICHANNEL MIX  Each quarter, the Australia Post Consumer Survey canvasses more than 2,000 Australians, regarding their attitudes towards communications, advertising and the channels marketers use. In December 2014, the survey looked at how much direct mail people received and how their attitudes towards mail and email communications differ, depending on the industry sending the communication and the message type. While email is preferred for certain types of messages (such as company requests for information), physical mail is generally still the preferred channel for a range of message types across many industries . Rather than a move from mail to email, the preference for multichannel marketing has grown stronger: the percentage of people who would prefer to receive communications in both physical mail and email format continued to grow this quarter. Australians received an average of 7.5 pieces of personally addressed mail and 10...

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi...

MAKING BIG DATA SMALL - TURN A LIST INTO A DATABASE Big data is all about joining up various sources of data and using it to improve productivity and profitability through better business intelligence. Business intelligence (BI) tools are the technology that enables business people (and marketing teams) to transform data into useful information. That is, turn lists into insightful databases allowing marketers to improve customer satisfaction and ultimately sales. Does Big Data exist for SME's? Well, it may depend who you ask. According to Campbell Williams, group and marketing director at cloud services provider Six Degrees Group , "big data is confined to consumer mega-brands that are trying to work out what people are saying about them across a variety of unstructured data locations, such as email and social networking platforms." Conversely, Chad Carson, former Microsoft and Yahoo executive and now VP product at Pepper data states, “Big Data is a hot phrase th...