MindWorks Marketing Communications

PEOPLE THAT KNOW YOUR BRAND CAN GROW YOUR BRAND Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale. Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance. Tip 1 - Building Custom Audiences on Facebook can benefit your marketing Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms Increased touchpoints build brand presence and conversion for other channel marketi...

Need more B2B leads? Try these 5 steps to curate and create content and lift qualified lead visits to your website today. Ask B2B marketers what their top priority is and they will likely say “getting more leads.” A 2013 MarketingSherpa report has confirmed this, as 75 to 80 percent of the B2B marketers surveyed stated that generating high-quality leads is their biggest concern. Their second biggest concern is “generating a high volume of leads.” This Fresh Idea uncovers 5 easy steps for curating content that small to medium B2B marketing teams can cost effectively implement to 'win big' in organic search outcomes for their brand. Step 1 - Identify - First identify what content you want to curate Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.  If you're a B2B wireless equipment provider selling to telecom executives, then don't focus on the latest iPhone apps.  Instead focus a sp...

How MindWorks Add-on Social Media Service benefits small to medium marketing teams attract new customers where they’re spending most of their online social time  raise awareness of your business and brands  increase website traffic, and  drive affordable leads and sales using paid marketing options With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity. Why Create a Social Media Marketing Strategy with MindWorks? With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more. MindWorks can create a social media marketing strategy that immediately helps marketers:  align business objectives ...

When Drayton Bird, David Ogilvy and Bob Stone started to talk about direct marketing would they have imagined an employee writing a 140 characters in a social network could help a company connect with millions of people – instantly. And that a lone consumer with a video camera and a sleeping ‘cable guy’ could turn public opinion away from one of the worlds biggest communications companies – in the comfort of the consumers living room? So who is using what? Twitter’s traffic has grown tremendously in the past year, but how many people are actively using the service versus casually passing by? According to the latest research from eMarketer, that number will be at around 18 million by the end of 2009. eMarketer considers “users” as people who access Twitter via any platform – Web, client, mobile or otherwise – at least once per month. The study was also US-only, and the research firm calls its estimates “conservative” in light of other stats that show Twitter has a high abandonment ...