MindWorks Marketing Communications

EMAIL MARKETING CAN BE COST EFFECTIVE AND REWARDING Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance. According to March 2016 polling from Econsultancy agency and inhouse marketers worldwide named email marketing most frequently as a tactic able to provide a strong ROI, at 80% and 73%, respectively.  The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI. Increases in ROI have been linked to the growing size of the email user base (including mobile) and market  penetration. So how can your brand maximise email marketing performance? Try these simple technical and marketi...

Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed   over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and click-through rates for email campaigns. The infographic below provides clear evidence of when to schedule your email campaigns to improve engagement: "One of the most important conclusions is that sending newsletters during readers’ top engagement times of  8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average  open rates and CTR by 6%" Highlights of the research: Emails have the best results within the  1 st  hour after delivery . This is when  23.63%  of all emails are opened. But 24 hours after delivery, the average open rate is close to zero. Almost  40%  of all messages are sent  between 6 a.m. and noon . This can result in inbox clutter, and signif...