MindWorks Marketing Communications

DIRECT MAIL HAS GROWN STRONGER AS MULTICHANNEL MIX  Each quarter, the Australia Post Consumer Survey canvasses more than 2,000 Australians, regarding their attitudes towards communications, advertising and the channels marketers use. In December 2014, the survey looked at how much direct mail people received and how their attitudes towards mail and email communications differ, depending on the industry sending the communication and the message type. While email is preferred for certain types of messages (such as company requests for information), physical mail is generally still the preferred channel for a range of message types across many industries . Rather than a move from mail to email, the preference for multichannel marketing has grown stronger: the percentage of people who would prefer to receive communications in both physical mail and email format continued to grow this quarter. Australians received an average of 7.5 pieces of personally addressed mail and 10...

How MindWorks Add-on Social Media Service benefits small to medium marketing teams attract new customers where they’re spending most of their online social time  raise awareness of your business and brands  increase website traffic, and  drive affordable leads and sales using paid marketing options With Facebook and Youtube hovering around 15 million users in Australia and LinkedIn 3.8 million and and Twitter 2.8 million approx, it’s no secret that social media offers huge opportunities for small to medium marketing teams when managed in a disciplined and effecient method and as part of other marketing activity. Why Create a Social Media Marketing Strategy with MindWorks? With over a decade of direct marketing expertise MindWorks sole focus is to help small to medium marketing teams maximise opportunities to grow business and sell more. MindWorks can create a social media marketing strategy that immediately helps marketers:  align business objectives ...

One of Direct Marketing (DM) key benefits is its measurability. Marketers know whether the campaign has been a success or failure very quickly – almost instantly for some online campaigns – by measuring the ROI. In most cases the key measurability of DM is sales - did the revenue generate a profit after costs. However there is a growing acceptance that as markets become more cluttered and consumers more targeted other metrics need to be considered when determining campaign success or failure. The challenge for marketers is to broaden their view beyond measuring just the ROI on each and every DM campaign. A number of scenarios may exist which drive marketing decisions to only focus on ROI: Marketers are focused on the virtue of their products and the reasons why they believe the product will benefit prospects Marketers are pressured in today’s market to strive for short-term goals ie sales Marketers may view the fact that product has been previously purchased suggests ‘it will again’ an...