DIRECT MAIL HAS GROWN STRONGER AS MULTICHANNEL MIX Each quarter, the Australia Post Consumer Survey canvasses more than 2,000 Australians, regarding their attitudes towards communications, advertising and the channels marketers use. In December 2014, the survey looked at how much direct mail people received and how their attitudes towards mail and email communications differ, depending on the industry sending the communication and the message type. While email is preferred for certain types of messages (such as company requests for information), physical mail is generally still the preferred channel for a range of message types across many industries . Rather than a move from mail to email, the preference for multichannel marketing has grown stronger: the percentage of people who would prefer to receive communications in both physical mail and email format continued to grow this quarter. Australians received an average of 7.5 pieces of personally addressed mail and 10...
MindWorks Data. Digital. Direct. Social experience has proven that only ‘best practice’ Direct Marketing – the merging of Intelligent Data insights with Relevant and Engaging creative, a mapped multi-touchpoint Customer Conversion Pathway across mobile, web, social, mail, search, phone and traditional media - that follows a Measurable implementation strategy can equip small to medium marketing teams to build loyal relationships with their customers and a sustainable lift in results.