MindWorks Marketing Communications

PEOPLE THAT KNOW YOUR BRAND CAN GROW YOUR BRAND Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale. Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance. Tip 1 - Building Custom Audiences on Facebook can benefit your marketing Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms Increased touchpoints build brand presence and conversion for other channel marketi...

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi...

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion.  This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow. 1.  Lift Ad Ranking with the right Headline and Copy The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score. 2. Keep the eyeball moving with relevant Secondary Headlines Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords. 3. Impeccable Grammar All website grammar needs to be flawless. Always double and triple check your copy, and have someone...

Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed   over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and click-through rates for email campaigns. The infographic below provides clear evidence of when to schedule your email campaigns to improve engagement: "One of the most important conclusions is that sending newsletters during readers’ top engagement times of  8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average  open rates and CTR by 6%" Highlights of the research: Emails have the best results within the  1 st  hour after delivery . This is when  23.63%  of all emails are opened. But 24 hours after delivery, the average open rate is close to zero. Almost  40%  of all messages are sent  between 6 a.m. and noon . This can result in inbox clutter, and signif...

Acquiring customers by incentivising response through customer-centric direct marketing Prospects need a reason to respond WITHOUT the pressure to buy. Hot prospects - ready to go - will of course make contact requesting information to meet their specific needs. However the bulk (warm and cold prospects) will do nothing. Building long-term relationships requires a more customer-centric approach. That is, investing in your prospective customers life time value. The key ingredient is to START relationships from your prospects point of view. So starting a relationship between a brand and prospect requires a commitment to offer ‘something that shows a genuine interest in your customer’ allows the prospect to ‘respond’ to your communication without any pressure to buy. Offering free trials, 30 day cool-off periods etc can sound like a trap in sceptical savvy prospects mind, so offering something without a catch, related to the brand value proposition, but possibly more cu...