MindWorks Marketing Communications

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi...

A simple Landing Page design that aligns the same single message as your Google AdWords campaign can maximise conversion.  This infographic will show you 10 key elements to consider when creating the perfect Landing Page. Take your next Google AdWords campaign to the next level and watch your conversions grow. 1.  Lift Ad Ranking with the right Headline and Copy The Landing Page headline and Google Ad wording should complement each other. Your Ads Quality Score helps lift your Ad ranking in Google search. Consistent content between the Ad message and Landing Page text will lift your Quality Score. 2. Keep the eyeball moving with relevant Secondary Headlines Being one of the first things a visitor will read, headlines should compel a visitor to take a closer look. Headlines should ‘offer a solution’ to the customer based on searched Keywords. 3. Impeccable Grammar All website grammar needs to be flawless. Always double and triple check your copy, and have someone...