MindWorks Marketing Communications

PEOPLE THAT KNOW YOUR BRAND CAN GROW YOUR BRAND Whether marketers want to reach customers on Facebook that they already know on other channels or new customers that may not have engaged with the brand - but behave like existing customer - MindWorks Facebook expertise will help marketers build Facebook Custom Audiences that reach these targets accurately and at scale. Creating Custom Audiences on Facebook based off current CRM data and/or prospecting list and other customer insights, in a privacy safe and compliant manner, effectively broadens marketers reach and efficiently increases message frequency by lifting customer touchpoints (across all Facebook ad formats) maximising a brands digital platform performance. Tip 1 - Building Custom Audiences on Facebook can benefit your marketing Maximising your marketing mix with multichannel marketing across Facebook (and other Social Media) platforms Increased touchpoints build brand presence and conversion for other channel marketi...

DIRECT MAIL HAS GROWN STRONGER AS MULTICHANNEL MIX  Each quarter, the Australia Post Consumer Survey canvasses more than 2,000 Australians, regarding their attitudes towards communications, advertising and the channels marketers use. In December 2014, the survey looked at how much direct mail people received and how their attitudes towards mail and email communications differ, depending on the industry sending the communication and the message type. While email is preferred for certain types of messages (such as company requests for information), physical mail is generally still the preferred channel for a range of message types across many industries . Rather than a move from mail to email, the preference for multichannel marketing has grown stronger: the percentage of people who would prefer to receive communications in both physical mail and email format continued to grow this quarter. Australians received an average of 7.5 pieces of personally addressed mail and 10...