MindWorks Marketing Communications

Since 2002, MindWorks has been sought-out by small-to-medium marketing teams who have found our Direc t Mark eting services immediately generate fresh leads and loyal customers. If your business drives fresh new leads from AdWords, MindWorks has identified some opportunities you could implement to improve your current AdWords marketing activity. We have outlined FIVE opportunities below: Opportunity 1 - Lift 'Quality Score' ranking Quality Score ranking is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.  Your Quality Score depends on multiple factors, including: Your click-through rate (CTR), the relevance of each keyword to its ad group, in particular on Landing Pages. Opportunity 2 -  Testing vs Multiple Ads Keywords should ideally be reflected in 'Ad Copy'. Using multiple Ads with non-keyword copy can confuse Google and lead to potential wasted Ads.  Ad testi...

Acquiring customers by incentivising response through customer-centric direct marketing Prospects need a reason to respond WITHOUT the pressure to buy. Hot prospects - ready to go - will of course make contact requesting information to meet their specific needs. However the bulk (warm and cold prospects) will do nothing. Building long-term relationships requires a more customer-centric approach. That is, investing in your prospective customers life time value. The key ingredient is to START relationships from your prospects point of view. So starting a relationship between a brand and prospect requires a commitment to offer ‘something that shows a genuine interest in your customer’ allows the prospect to ‘respond’ to your communication without any pressure to buy. Offering free trials, 30 day cool-off periods etc can sound like a trap in sceptical savvy prospects mind, so offering something without a catch, related to the brand value proposition, but possibly more cu...