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MindStage - Driving leads down the sales pipeline

MindStage®


MindStage® is a continuos direct marketing program with disciplined measurement criteria allowing past campaign learnings to move prospects along the sales pipeline 

What is MindStage®?
A Lead Generation Engine 

MindStage is a 4 step process that identifies where prospects sit in the buying journey and moves them along the sales pipeline through a disciplined ‘test & learn’ continuos direct marketing program. 

How does MindStage work?
Step 1 Disciplined Data Briefing Process (list selection)
Step 2 Determine Success Criteria
Step 3 Testing
Step 4 Response Analysis







The following outlines each step in more detail:

Step 1 - Disciplined Briefing Process

List Selection - identify ‘best customer’ profile from previous activity.
Determine List Selection Criteria (from list fields and groupings)







Step 2 - Determine Success Criteria
Cost per Lead, Cost per Sale, Life Time Value opportunity vs cost, volume of leads, retention strategy

Step 3 - Testing Strategy
Can be applied to: list, creative and/or content.
A/B Testing, Control vs Test, Experiential (creative/Content) Testing, Deeper segmentation, (Regression for B2C)







Step 4 - Response Analysis
From Success Criteria determine Key Response outcomes.
In addition capture response including: inbound calls, mail response (NNML), clicks/ opens/bounces, downloads, appointments etc, for next campaign analysis.

MindStudy - integrated B2B
List selection (best customer), Testing (segmentation) and Response Analysis were key features of this MindStage integrated B2B campaign for Hitachi

Not now maybe later™ not only lifts response but delivers customer Insights allowing future campaigns to convert faster and lower acquisition costs.

Testing different offers both through digital and traditional DM channels highlights market preference and leads to lower acquisition costs


For more details on how MindStage could work for your organisation contact Cameron Steel on:
Tel: 02 9299 3300
E: camerons@mindworksmc.com.au

Download Product Brochure and Case Study here


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